We are living in an era where everything is needed for yesterday. The market is demanding and highly competitive, the competition is aggressive, and the innovation never stops. The pandemic has exposed numerous vulnerabilities – technologic and bad management– and now companies live under the pressure of optimize, modernize and transform.

This kind of rush is pushing a lot of national companies to a series of bad choices and investments that can have consequences in the short term, not only for the sustainable growth of those same companies, but for the very capacity of the Portuguese business fabric to create a truly innovative and internationally acclaimed ecosystem. 

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