Millions of managers worldwide are motivated by the goal of making the business grow. However, the methods used to accomplish this vary greatly and can be worth a variety of resources and strategies, some of which are more accurate than others and take longer to yield results than others.

The truth is that the ability to invest, people, and motivation all play important roles in achieving growth objectives. Without investment, there is no innovation, without people, there is no work force, and without motivation, there is no determination or effort on the part of the organization.

The first challenge is to think better about investments and apply what little money one has in order to keep the organization in the lead in terms of competitiveness. According to him, it is necessary to find the right people for each job. And, given the scarcity of specialized professionals, this is not always an easy task for RH departments. Outsourcing may be a more-valuable business strategy and a catalyst for growth plans in these areas. Outsourcing entails the contracting of specialized services through a single-price contract with one or more external providers, with the goal of ensuring in a model of service delivery specific tasks that, while important for the operation of the business, are not strategic for the company's growth.

With this decision, the administration redirects the company's resources to other types of more profitable functions for the company, knowing that the operation will always be optimized and ready to meet the evolving and competitive market demands. It is referred to as "business operationalization." Outsourcing provides greater flexibility and adaptability.

Outsourcing as a key factor in business growth

When executives decide to move forward with outsourcing, they are aware that these services will ensure critical areas for the company's smooth operation, but they are also aware that there are benefits to be gained. Aside from process optimization and the ability to respond to market challenges, the company's leadership avoids being concerned with the team in charge of operationalizing specific tasks.

This concern, hiring, and training will be the responsibility of the outsourcer, who will need to have a multidisciplinary team that is highly qualified, always available, and well-versed in the market and the services it provides, always ready to jump into action and respond to business or strategic needs.

All of this at a lower cost, thanks to the company's ability to reduce costs through the updating of technological infrastructure/equipment, the use of qualified professionals, and internal process optimization. There is a shift from fixed costs to variable costs, which contributes to the release of a financial burden and a share of business risks associated with outsourcing. In other words, there will be more control and better budgeting of costs.

Flexibility is the new normal

Aside from all of the benefits, the flexibility that the business gains from outsourcing is unrivalled. Putting off transformational projects, failing to advance due to a lack of resources, losing business opportunities due to a lack of innovation, or dealing with external issues, such as pandemic flu, cease to be problems for executives. Outsourcing proved to be particularly resilient in the two years since Covid-19 trembled the markets, assisting many organisations in maintaining operational efficiencies in remote work processes.

Capital Counselor estimates that TI's outsourcing will generate US$ 397,6 billion annually up until 2025 (27 Eye-Opening Outsourcing Statistics - 2022 Update). According to Deloitte's outsourcing statistics graphs, cost reduction ranks as the primary justification for outsourcing (70 percent). Flexibility is the second factor (40 percent). Twenty percent of businesses value speed to market. For 15% of those surveyed, having access to tools, processes, and agility is important.

To obtain these gains, businesses must use outsourcing in areas that aid the company's main business, such as marketing, accounting, human resources, information technology, security, logistics, and call centres. Creating a kind of propellant force for business strategy.

And, for those who wonder whether outsourcing areas to a service provider is a strategic decision, we can say that it is, and that these resources, which were previously restricted to routine tasks, can now devote their full potential and creativity to core business activities.

In the direction of prosperity and growth

How many times have you questioned your company's growth rate? How many calculations have you made to find the balance between investment capacity and innovation needs? Certainly, these are just a few of the questions that must be answered in difficult times when markets demand more and better from all organisations. Never forget that the companies that create long-term value are those that can redefine their performance, rethink their ecosystem, and reinvent themselves to propel their growth. This entails making sound and deliberate decisions, such as locating a genuine business partner who can help you build your operational foundation and support your business strategy.

And, in order to make the most informed decision, it is necessary to check with the available service providers on the market, assessing their offerings and, if necessary, client references. After that, it is simply a matter of requesting a proposal tailored to your needs, aligning it with your expectations, and assessing it thoroughly before making a decision.